{"id":723,"date":"2022-09-12T10:50:48","date_gmt":"2022-09-12T01:50:48","guid":{"rendered":"https:\/\/seo-best.jp\/media\/?p=723"},"modified":"2023-06-23T09:23:47","modified_gmt":"2023-06-23T00:23:47","slug":"effectiveness-of-responsive-search-ads","status":"publish","type":"post","link":"https:\/\/seo-best.jp\/media\/knowledge\/effectiveness-of-responsive-search-ads\/","title":{"rendered":"\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3092\u6539\u5584\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u81ea\u793e\u3067\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001<br \/>\n\u300c\u601d\u3063\u305f\u3088\u3046\u306b\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u306e\u3067\u4f55\u304b\u5bfe\u7b56\u3057\u305f\u3044\u300d<br \/>\n\u300c\u4eca\u3088\u308a\u6539\u5584\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u4f55\u3092\u3057\u305f\u3089\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d<br \/>\n\u3068\u6b21\u306e\u65bd\u7b56\u306b\u60a9\u3080\u62c5\u5f53\u8005\u69d8\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u5e83\u544a\u306e\u6539\u5584\u306b\u3069\u3053\u304b\u3089\u624b\u3092\u4ed8\u3051\u3066\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u3001\u307e\u305a\u59cb\u3081\u306b<strong>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3092\u4e0a\u3052\u3089\u308c\u306a\u3044\u304b\u8a66\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Google\u306e\u767a\u8868\u3067\u306f\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3092\u4e0a\u3052\u308b\u3060\u3051\u3067\u3001\u30af\u30ea\u30c3\u30af\u6570\u3068CV\u6570\u3092\u6700\u59279\uff05\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u306e\u78ba\u8a8d\u65b9\u6cd5\u3084\u6539\u5584\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3068\u306f<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3092\u78ba\u8a8d\u3059\u308b<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u5168\u4f53\u306e\u6709\u52b9\u6027\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u5e83\u544a\u898b\u51fa\u3057\u30fb\u5e83\u544a\u6587\u306e\u6709\u52b9\u6027\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">3<\/span> \u6709\u52b9\u6027\u3092\u6539\u5584\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u5411\u4e0a<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3001\u914d\u4fe1\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u306e\u6539\u5584\u65b9\u6cd5<\/a><ul><li><a href=\"#15\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u5e83\u544a\u898b\u51fa\u3057\u309215\u500b\u767b\u9332\u3059\u308b<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u5e83\u544a\u6587\u30924\u500b\u767b\u9332\u3059\u308b<\/a><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u6709\u52b9\u6027\u306f\u300c\u826f\u300d\u4ee5\u4e0a\u3092\u76ee\u6307\u3059<\/a><\/li><\/ul><\/li><li><a href=\"#i-10\"><span class=\"toc_number toc_depth_1\">5<\/span> \u300a\u7121\u6599\u76f8\u8ac7\u53d7\u4ed8\u4e2d\u300b\u6700\u9069\u306a\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u8a08\u3092\u3054\u63d0\u6848\u3044\u305f\u3057\u307e\u3059<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3068\u306f<\/span><\/h2>\n<p>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3068\u306f\u3001\u5e83\u544a\u306e\u898b\u51fa\u3057\u3084\u5e83\u544a\u6587\u306e\u30c6\u30ad\u30b9\u30c8\u90e8\u5206\u306e\u95a2\u9023\u6027\u3001\u54c1\u8cea\u3001\u591a\u69d8\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u6709\u52b9\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u5207\u306a\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u3001\u5e83\u544a\u306e\u63b2\u8f09\u7d50\u679c\u306e\u5411\u4e0a\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u8981\u3059\u308b\u306b\u3001\u5e83\u544a\u63b2\u8f09\u3057\u3066\u3044\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u5e83\u544a\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u5e83\u544a\u898b\u51fa\u3057\u30fb\u5e83\u544a\u6587\u3092\u6975\u9650\u307e\u3067\u8abf\u548c\u3055\u305b\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3068\u6709\u52b9\u6027\u304c\u4e0a\u304c\u3063\u3066\u3044\u304f\u3068\u8a00\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u3092\u78ba\u8a8d\u3059\u308b<\/span><\/h2>\n<p>Google\u5e83\u544a\u306e\u5834\u5408\u3001\u300c\u512a\u826f\u300d\u300c\u826f\u300d\u300c\u5e73\u5747\u7684\u300d\u300c\u4f4e\u300d\u306e\u6709\u52b9\u6027\u3092Google\u5e83\u544a\u753b\u9762\u4e0a\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u5168\u4f53\u306e\u6709\u52b9\u6027\u306e\u78ba\u8a8d\u65b9\u6cd5<\/span><\/h3>\n<p>Google\u5e83\u544a\u306e\u5834\u5408\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u306e\u78ba\u8a8d\u306f\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u7de8\u96c6\u753b\u9762\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30b9\u30b3\u30a2\u306e\u753b\u9762\u304b\u3089\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-725\" src=\"https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678008-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678008-1024x576.png 1024w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678008-300x169.png 300w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678008-768x432.png 768w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678008-1536x864.png 1536w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678008.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span id=\"i-4\">\u5e83\u544a\u898b\u51fa\u3057\u30fb\u5e83\u544a\u6587\u306e\u6709\u52b9\u6027\u306e\u78ba\u8a8d\u65b9\u6cd5<\/span><\/h3>\n<p>\u300c\u30a2\u30bb\u30c3\u30c8\u306e\u8a73\u7d30\u3092\u8868\u793a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u63b2\u8f09\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-724\" src=\"https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678006-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678006-1024x576.png 1024w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678006-300x169.png 300w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678006-768x432.png 768w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678006-1536x864.png 1536w, https:\/\/seo-best.jp\/media\/wp-content\/uploads\/2022\/09\/8\u6708\u30d6\u30ed\u30b0_\u96c6\u5ba2\u5927\u9678006.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span id=\"i-5\">\u6709\u52b9\u6027\u3092\u6539\u5584\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>\u6709\u52b9\u6027\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u691c\u7d22\u5e83\u544a\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-6\">\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u5411\u4e0a<\/span><\/h3>\n<p>\u4f4e\u3044CPC\uff08\u5e73\u5747\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u3067\u5e83\u544a\u63b2\u8f09\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001CTR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3082\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<br \/>\n\u7d50\u679c\u7684\u306bCPA\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\uff09\u306e\u4f4e\u4e0b\u306b\u7e4b\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-7\">\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3001\u914d\u4fe1\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span><\/h3>\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u5897\u52a0\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4eca\u307e\u3067\u914d\u4fe1\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u691c\u7d22\u8a9e\u53e5\u3067\u5e83\u544a\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u7d50\u679c\u3001\u4eca\u307e\u3067\u914d\u4fe1\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u65b0\u898f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306eCV\u7372\u5f97\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-8\">\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\u306e\u6709\u52b9\u6027\u306e\u6539\u5584\u65b9\u6cd5<\/span><\/h2>\n<p>\u4e3b\u306a\u6539\u5584\u65b9\u6cd5\u3068\u3057\u3066\u306f\u300c\u5e83\u544a\u898b\u51fa\u3057\u300d\u300c\u5e83\u544a\u6587\u300d\u306e\u4fee\u6b63\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<br \/>\n\u5168\u89d2\u306e\u5834\u5408\u306e\u4e0a\u9650\u6570\u306f\u3001\u5e83\u544a\u898b\u51fa\u3057\u304c15\u6587\u5b57\u3001\u5e83\u544a\u6587\u304c45\u6587\u5b57\u3067\u3059\u3002<br \/>\n\u4e0a\u9650\u306e\u6587\u5b57\u6570\u30ae\u30ea\u30ae\u30ea\u307e\u3067\u4f7f\u7528\u3059\u308b\u3068\u6709\u52b9\u6027\u3082\u4e0a\u304c\u308a\u3084\u3059\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span 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